1. Create Discontent: This is the foundation in which your argument and the reason for your speech must be built. The audacity of a complacent crowd must be broken at the start to establish power and to grab their attention. This may have to do with their perception of an issue or perspective of a subject you are asked to bring focus on where you may see space for indicating a difference. Do your research, optimize on the chances of people to ignore or be apathetic about something - the third dimension to a subject which is usually only seen in black and white, right or wrong, true or false and step in the Discontent to make people realize the grey line in between that they so comfortably have missed. Creating Discontent is the foundation for any Social Action to be initiated as any Social Scientist would agree. What if...
2. Comfort Disagreement: 'Agere Contra' is an Ignatian spirituality that forces us to 'Go Against' anything. Disagreement is that which has built anything worth its cause to be established in the first place. Disagreement has been the sole reason for any kind of progress in our society. Perhaps the first person to have ever disagreed must have been the guy who refused to live in a cave; thanks to him, today we live in ginormous concrete jungles out there. Going by Agere Contra, we could test our beliefs before we embrace them for life by checking if they are worth our devotion by simply going against those beliefs; well, if they don't withstand our resistance, they are perhaps not worth our thoughtless trust. Give your audience the right to Disagree - even with you - perhaps a luxury they have not experienced so far - even if they refuse your case, they will end accepting you more. Why not?
3. Create Distance: Anything can be understood only when we detach rather than attach. Attachment causes us to become too blind by making us come too close to the subject and object and renders the idea blurry. We had to find distance to understand that the world is actually spheroid by shape and not as flat it seems up close. We need Distance to appreciate a relationship which might be suffocating otherwise because of its closeness. As with life, so with ideas; we need to deliberate Distance; a sense of detachment from the subject at the end to help us appreciate other limitless extensions in this world. Closing the talk with a vague sense of space creates the required vision-like (end)statement to establish an enigma of an ever-growing, never-meeting circle like the ying-yang by giving space for the conversation to continue well after it is over. Well, who is to so surely know!